consider my

Résumé

STRATEGIC DESIGN SPECIALIST

Creative Services, University of Illinois
Urbana-Champaign, IL

Taking +80 projects per year from concept development to final execution, I developed innovative and strategic marketing, communications, and branding solutions for a broad range of university audiences; provided leadership, direction, and implementation regarding UI design, usability, UX research, and ADA compliance; guided clients in brand discovery and strategic planning; and developed pattern library and visual standards for websites and apps.

ART DIRECTOR

NCSA, University of Illinois
Urbana-Champaign, IL

As the lead designer at the National Center for Supercomputing Applications at the University of Illinois at Urbana-Champaign my primary responsibility was to develop, implement, and oversee the visual identity of NCSA through print, web, mobile, video, and social media.

INSTRUCTOR

School of Art + Design, University of Illinois
Urbana-Champaign, IL

I taught and developed the curriculum for Introduction to Graphic Design, a service-learning graphic design course that used reversed classroom techniques to focus on process, theory, and real-world design issues.

CREATIVE DIRECTOR

Conservatorio S.A.
Panama, Panama

During my stay at Conservatorio I created, developed, and managed bilingual design projects for international markets, collaborating with stakeholders in establishing a unified marketing strategy for the company and its affiliated brands.

OWNER

PaulaDesign
Champaign, IL

I work with clients from a wide range of industries and backgrounds to identify strategic opportunities and solve marketing challenges through print, web, mobile, video, and social media.

OTHER POSITIONS

Fine Arts Museums of San Francisco, Elins Eagles-Smith Gallery, sculpturesite.org, BorderZone Arts, and more!
Bay Area, CA

From 2001-2005 I worked for various art galleries, museums, and cultural institutions throughout the San Francisco Bay Area. During this time I acquired increasingly sophisticated design and marketing responsibilities, including designing websites, collateral, ads, environmental art, and identity packages for art galleries as well as coordinating PR campaigns for nationally recognized exhibitions.

EDUCATION

UX Certification
Nielsen Norman Group

Graphic Design AAS, GPA: 4.0
Parkland College
Champaign, IL

Art History BA, GPA: 3.97
Rutgers University
New Brunswick, NJ

 

VOLUNTEER WORK

Art Director
Pens to Lens Screen-Writing Competition

Coordinating Committee Member
University of Illinois Web Conference

Portfolio Reviewer and Mock Interviewer
Parkland College Portfolio Seminar, CUDO Portfolio Review, U of I College of FAA

Inaugural Board of Directors Member
Champaign-Urbana Design Organization (CUDO)

 

SKILLS

Design: Art Direction, Strategic Branding, Style Guides, HCI Principles, Typography, Grid, Hierarchy, Color, Illustration, Brand Identity, High-fidelity Comps, Rapid Prototyping, Visual Design, Editorial Design, Photography & Image Editing

Web Development: Web/Tablet/Mobile Responsive Design & Development, Web Accessibility Standards, ADA Compliance, Browser Testing, Agile, Sprints, Scrums, UI Pattern Libraries, Light Front-end Development (html / css / frameworks)

Research: Personas, Questionnaires, Competitive Analysis, Quantitative Analysis, Analytics, Needs discovery, Brand Discovery Workshops

User Experience & Content Strategy: Problem Solving, Wireframing, Usability Testing, Content Inventories, Card Sorting, Page Tables

Management: Strategic Thinking & Ideation, Goal-setting, Event & Campaign Organization, Nurturing Students and Emerging Professionals, Community-building, Networking & Building Long-lasting Relationships, Client Pitches

Languages: Bilingual in Spanish and English, Intermediate Fluency in Italian and Portuguese